I've been getting frustrated at my own lack of sales. I think what fuels my frustration is watching others, some of whom seemingly take little pride in their creative process and work ethic and yet at the same time charge ridiculously exorbitant prices, excel and be praised. Jealousy, I know. The green-eyed bug has me. But really, I'm in a down in the dumps kinda mood. I know our work is stellar - our products are completely unique and extremely well made - but I am terrible at promoting myself.
That's where the real issue lies. When we first started helping my father make leather goodies and would go to shows more frequently, I used to wonder why we always bombed. Was it the prices? Was it the quality? Are my leather goods "something only a mother could love"?
I recently found out - no, it's just me.
I had a wholesale order for sandals a while back from a wonderful woman in Texas. She had planned on taking my sandals to a festival to sell. After taking her order I thought, "Pssh, good luck," since every time we tried to sell ours at shows all the patrons nearly fell over after looking at the prices.
Well, she hasn't even started her festival yet and she's already called me back for more sandals. I'm expecting a call for another batch once the show is complete.
So this whole time, it's been me.
What am I doing wrong? I need to acquire some marketing skills that work! I'm not unfriendly. I'm not scary looking (at least, I don't think so). I know my craft well enough to talk about it for hours on end (not that I do).
Well, if anyone reads this and has some legitimate advice please feel free to advise me. I could use a pick-me-up.
In the meantime I will leave you with my newest cuff bracelets. I call the sea sponge cuffs and I love them. You love them, too.
